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Google has just partnered with Polymarket, a leading prediction market platform, to integrate its betting odds directly into Google Search and Google Finance results.
With this, users get real-time prediction data on trending events, such as potential Fed rate cuts or other outcomes, alongside traditional search and financial info.
Prediction markets data to feature in search results
Google Finance will integrate prediction markets data into Google search, adding Polymarket and Kalshi probabilities so users can query event odds directly from the search box. The rollout is scheduled to begin in the coming weeks via Google Labs for early testers, with a broader release to follow.
Polymarket announced the news today on X, expressing excitement at the partnership while emphasizing how the integration is “coming soon” and highlighting the mainstream exposure it brings.
There is little doubt that such an integration would provide enhanced insights for users, but that would just be another data point to influence decisions. What really stands out about the integration is that Google Finance’s numerous users will suddenly start getting exposure to prediction markets, which is essentially another case of crypto in use.
Google’s Rose Yao announced the deal as part of a broader announcement that revealed it is upgrading Google Finance by adding Deep Search capabilities and corporate earnings tracking, and expanding to India. The term used by Google was that it was including prediction markets’ “data”; however, in its broadcast on social media, Polymarket uses the term “odds.”
Kalshi’s CEO, Tarek Mansour in a tweet called it big news while promising there will be a rollout over the next few weeks.
What this means for prediction markets
News of the Google agreements has triggered excitement among fans of prediction markets, as they know that such an endorsement brings the market closer to further legitimization of prediction markets, even as multiple states claim they are acting illegally in the sports betting space.
For now, sports event contracts make up the bulk of trading volume on Kalshi. However, it is clear that many have woken up to the value of prediction markets and the knowledge that it goes well beyond sticks and balls.
In fact, many, including Rose Yao, are looking at the predictive power of prediction markets as a major enhancement for Google Finance.
“Prediction markets data from [Kalsh and Polymarket] means you can ask questions about future events to see current probabilities in the market and how they’ve changed over time,” Google product leader Rose Yao wrote on X.
In a blog post in which it announced the deal, Google shared an example in which it urges the user to ask a question like ‘What will GDP growth be for 2025?’ directly from the search box to see “current probabilities in the market and how they’ve changed over time.”
Some experts also believe that a deal with Google could open the floodgates for prediction markets, as it could encourage other corporate giants to partner with prediction markets.
Already, giants like the Intercontinental Exchange, the owner of the New York Stock Exchange, have come on board. The Intercontinental Exchange announced a $2 billion investment in Polymarket last month, and the NHL announced licensing deals with both Polymarket and Kalshi at the same time.
This is all happening as Polymarket gets ready to re-enter the US market, which it was blocked from in February 2022. The prediction platform has been teasing its re-entry to the States for several weeks now, but there have been reports that the government shutdown is delaying it.
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