Dubai Endorses New Chapter for Animoca Brands in Digital Asset Services

Animoca Brands, a prominent Web3 investment firm, has been granted a Virtual Asset Service Provider license by Dubai’s Virtual Asset Regulatory Authority (VARA). This crucial authorization enables the firm to deliver brokerage and portfolio management services for digital assets from Dubai, specifically targeting corporate and qualified investors outside the Dubai International Financial Centre.

What Fuels Animoca’s Middle Eastern Expansion?

Primarily acclaimed for its investment in blockchain enterprises and bolstering the Web3 ecosystem, Animoca Brands has developed a formidable presence with platforms like The Sandbox and Open Campus. The 2024 acquisition of Somo further cemented its influence in blockchain gaming and digital collectibles. Globally recognized for supporting games, NFTs, and Web3 startups, Animoca is strengthening its foothold in this fast-paced industry.

How Is Dubai Shaping the Crypto Regulatory Landscape?

Launched in 2022, VARA is charged with supervising Dubai’s digital asset sphere, creating a regulatory framework for the city’s crypto activities. This regulatory body aims to transform Dubai into a regulated crypto powerhouse by welcoming innovative solutions and forward-thinking regulations. A variety of digital asset firms are now seeking official licenses in Dubai, including custodians like BitGo, to offer systematic services.

VARA stands out for its strict enforcement tactics, imposing penalties on entities operating without licenses or those violating marketing guidelines. This reflects Dubai’s balanced approach to regulation and innovation within the digital asset space.

Omar Elassar, General Manager of Animoca Brands Middle East, noted that the new license will facilitate fruitful collaborations with Web3 ventures and institutional investors, commending VARA’s regulatory guidance for nurturing growth and innovation.

Omar Elassar highlighted that the new license will enable Animoca Brands to nurture fresh collaborations with Web3 projects and institutional stakeholders in the region, praising VARA’s supervisory approach for providing fertile ground for growth.

The public register of VARA has documented Animoca Brands’ approval since February 5. Experts view the firm’s legal operation in the Middle East as pivotal for enhancing institutional collaborations and attracting new investments.

Dubai’s dynamic regulations around digital assets are garnering increased attention from global firms. Many organizations within the crypto industry argue that transparent and defined regulatory environments are essential for steady, long-term sectoral growth.

With this new pathway, Animoca Brands is set to amplify its footprint in the Middle East. By utilizing legal frameworks and building upon transparent conditions, the firm aims to intensify its regional presence through enriched partnerships and upcoming projects.