Binance Senior Executive Speaks About Memecoins Following Recent Surge of Listings

Binance Marketing Manager Rachel Conlan provided information about the exchange’s evolving approach to memecoins and stated that the importance given to utility in the evaluation processes has increased.

While speaking about the often-criticized nature of memecoins due to their perceived lack of real-world applications, Conlan said there has been a shift towards focusing on projects with built-in utility and strong community engagement.

“Memecoins have gotten a lot of negative coverage because of their lack of use case,” Conlan acknowledged. “But we know there are new memecoins that have that use case, which is really what we all need because we need that use case.”

Conlan explained that Binance’s undercover research team uses a multi-faceted approach when evaluating potential listings, with a strong emphasis on community input and trends. “It’s definitely important to watch what the community trends and insights are on this topic, as well as feedback and input from the community,” Conlan said, rejecting the idea that hype alone drives listing decisions.

The CMO also discussed the potential for exponential growth in the crypto community over the next 18 to 24 months. According to Conlan, this anticipated growth highlights the need for projects with practical applications to keep users engaged.

*This is not investment advice.